True Religion Taps Hip-Hop Artist Dreezy For Exclusive Collaboration For Women

LOS ANGELES, Nov. 3, 2022–(BUSINESS WIRE)–True Religion announced today that hip-hop and R&B artist Dreezy will create an exclusive women’s collection, launching November 10 on TrueReligion.com. This collaboration, following True Religion’s 20th anniversary, marks the iconic denim brand’s first women-focused campaign in four years.

Since the return of Creative Director Zihaad Wells in 2019, True Religion has been on a mission to foster the growth of young creatives and prioritize artist drops, going back to True Religion’s roots. True Religion values ​​authenticity when working with artists important to the consumer community, such as 2 Chainz, Chief Keef and now Dreezy.

“I am extremely grateful that True Religion trusted me to have their own collection,” Dreezy says. “This is my first time designing with a brand I really love and we killed it. I was able to dust off my art skills, sketch designs from scratch and work with my good friend Jahzeel for creative support, while building a relationship with the True Religion team. I am very proud of the whole process. True Religion has always been an important part of my community and is respected in my culture, and for me that is also a reflection of my brand. I have made a lot of achievements I’m proud of, but this one feels very special and touches me. I’m honored to be part of the legacy.”

Dreezy’s Diamond Collection, inspired by the artist’s two best friends who have passed away, features new products and repurposed pieces as part of True Religion’s pursuit of circularity through their True Creators program. The range includes the Diamond Cropped Trucker and Ricki Straight, Repurposed Big T Cargo Midi Skirt, Repurposed MR Stacked denim, Denim Mini Skirt, Denim Wrap Top, Denim Lace Up Bustier, Diamond Cropped Tank and a dazzling Horseshoe String.

“Dreezy was the perfect choice for True Religion’s first women’s collaboration,” said Michael Buckley, CEO of True Religion. “Her bold approach to fashion merged into an unashamedly cool streetwear collection that feels inventive and very current.”

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True Religion is expanding its women’s business and has made notable efforts with its “Go Figure” campaign, a women’s-focused initiative that celebrates the brand’s size-inclusive denim offerings and encourages female customers to feel confident and confident when purchasing . While the brand has made strides to make 50% of its business for women, there’s still a lot more to do and this Dreezy collaboration is proving to be the start of something new.

ABOUT TRUE RELIGION

True Religion is an iconic premium streetwear clothing brand founded in 2002. We were founded in the belief that denim is the common fabric of humanity, worn regardless of creed, class, ethnicity or orientation.

Our level of attention to detail is influenced out of sheer will to stand out. We want our denim to have personality, so we stripped jeans down to their rawest form and learned to enhance the most important details. We have redesigned standard sewing machines to perform the stitching techniques that are widely recognized today. After all these years, True Religion denim remains loud, authentic and deafening – and we’re just getting started.

Check out the source version at businesswire.com: https://www.businesswire.com/news/home/2021102006099/en/

Contacts

Media: Berns Communications Group Alissa Heumann / Felicia [email protected] / [email protected]

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