The company has competition in store; Ola Electric plans to penetrate Honda’s stronghold

Honda Activa Electric: Ola Electric of Bhavish Aggarwal, who entered the electric two-wheeler (E2W) market in 2021, launched an electric scooter on Saturday, October 22, 2022. According to a senior company official who asked for anonymity, the new product is priced very close to rival Honda’s Assets range of Rs 70,000-80,000.

Honda Motorcycles and Scooter India (HMSI), which launched the Activa brand in 2001, currently offers three models. The base model costs Rs 73,086-75,586, the Activa 125 costs Rs 76,025-88,960 and the Activa Premium costs Rs 76,587. (all prices ex showroom, Delhi). It is currently the best-selling scooter in the country, with nearly 223,621 units sold in the previous calendar year.

According to a senior company official who asked for anonymity, the price of this new product is very close to the competitor of Honda’s Assets range of Rs 70,000-80,000.

Ola Electric currently offers two electric scooters in India

Ola Electric is currently offering two electric scooters – Ola S1 and Ola S1 Pro for Rs 99,999 and Rs 1,29,000 respectively, and are equipped with a 3kWh battery (141km range) and a 4kWh battery (181km range).

According to the company official quoted earlier, the new e-scooter is positioned below these models and also has a smaller battery with a range of at least 100 km on a single charge.

The new model is available in a single variant and has the same design features as the current S1 model.

However, it is based on a new platform with a new brand name. The price will be comparable to, if not less than, the Honda Activa Electric. “With this model, the company wants to target not only tier 1 cities, but also tier 2 and tier 3 markets,” the quoted company official said.

Also Read: Honda Shine: The Most Trusted Bike in India Has a Special Offer; you can drive it home without paying a cent, here’s how

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