Sony Pictures Entertainment Acquires VFX, Virtual Production Company Pixomondo

Sony Pictures Entertainment (SPE) has acquired Oscar and Emmy award-winning virtual production, visualization and VFX company Pixomondo.

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Under the terms of the deal, Sony now owns 100% of Pixomondo, which is partnering with Sony Pictures Imageworks and Sony Innovation Studios to expand the company’s vfx and virtual production capabilities. Sony was particularly drawn to Pixomondo’s virtual production capabilities and sees the acquisition as helping to strengthen “Sony’s role as one of the leaders in virtual production.” Over the past two decades, Pixomondo has expanded its vfx services to include animation, digital assets, characters and creatures, composition, crowd simulation, environments and world building, layout, lighting, rigging, and roto. Current productions featuring Pixomondo work include Prime Video’s The Boys, HBO Max’s House of the Dragon, Paramount+’s Star Trek: Strange New Worlds, as well as upcoming features such as Ant-Man and the Wasp: Quantumania, Matilda the Musical, and The Magic Flute. SPE has acquired the vfx business from Mayfair Equity Partners, a technology and consumer investor. The terms of the deal have not been disclosed. Pixomondo will maintain three LED soundstages and seven offices in the US, UK, Germany and Canada. The acquisition comes just weeks after Sony Innovation Studios unveiled its first LED soundstage at Sony Pictures Studios in Culver City. Pixomondo CEO Jonny Slow will continue his role at the company, reporting to SPE chairman of global TV studios and business development Ravi Ahuja. In a release, Ahuja said: “Pixomondo’s impressive end-to-end virtual production technology, software and solutions continue Sony’s leadership in high-performance visual effects and virtual production. And for our TV studios, Pixomondo’s capabilities will make the hundreds of shows we produce for our streaming and network partners even more exceptional.” Said Slow: “Sony’s legacy and creativity-driven technology strategy mean that our company has found a home where it can truly thrive. We look forward to continuing to innovate with our customers in virtual manufacturing and vfx for years to come.”

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