NEW YORK, Nov. 30, 2022 /PRNewswire/ — mParticle, a leader in customer data infrastructure, has announced support for Amazon Web Services’ (AWS) AWS for Advertising & Marketing initiative to drive the transformation of advertising and marketing. help speed up.
AWS for Advertising & Marketing is an initiative of services and solutions designed specifically to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and costs, and innovate in audience segmentation and attribution. It simplifies the process for industrial customers to select the right tools and partners, accelerating their production launches and realizing value faster.
mParticle’s mission is to help teams do more with their customer data. By enabling companies to collect all their customer data through a single integration, build a 360-degree view of the customer, and connect data with the best tools, mParticle helps companies get more value from their marketing stack and deliver better personalization . By partnering with AWS, mParticle makes it easier for businesses to break down data silos and improve data quality across the tech stack.
AWS enables advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, data collaboration with enhanced privacy, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each field, such as mParticle.
With mParticle, data-driven teams can collect, standardize, and transform first-party engagement data from every customer touchpoint and connect it to Amazon Simple Storage Service (Amazon S3), Amazon Redshift, Amazon Personalize, and Amazon Kinesis for greater insight, all without the extra coding and technical maintenance . Together with AWS, customers can:
Stream standardized, schematized customer data for analytics and real-time personalization to create consistent experiences across every customer touchpoint and device. Send data to AWS without having to build and maintain additional data pipelines. Control what data is shared with data filtering, keeping customer trust and budget intact. Enable machine learning-based personalization for end users without using data science resources to build and maintain additional data pipelines.
An advantage of migrating or building advertising and marketing workloads on the most widely used cloud is the number of integrations and distribution channels that connect shared data with flexibility and interoperability. Whether you are looking for third-party data or tools to better manage data from first parties, both AWS and third-party solutions are offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including mParticle.
“When enterprises can do more with their customer data, they can create differentiated, personalized experiences. Using mParticle and AWS together simplifies that process and enables teams to generate more value faster,” said Jason Seeba, CMO of mParticle. “We are very excited about the opportunities this offers our current and future customers.”
Supporting the AWS for Advertising & Marketing initiative is mParticle’s latest advancement in supporting data-driven teams. mParticle is now available in AWS Marketplace, meaning it’s easier than ever for organizations to turn cross-channel, first-party data into deeper insights and better outcomes.
mParticle is an AI customer data platform that feeds the entire marketing stack with real-time customer data. Companies like NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. Over the past year, the company raised $150 million in funding and acquired two startups, Vidora and Indicative. Founded in 2013, mParticle is headquartered in New York City and has employees around the world.