Honda selects Upstart (UPST) Auto Retail as digital retail partner

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Upstart (NASDAQ: UPST), a leading market for artificial intelligence (AI) lending, today announced the certification of Upstart Auto Retail as a Honda Digital Solutions (HDS) partner. As an HDS Digital Retailing solution, Upstart Auto Retail’s modern car buying software is now available to Honda dealers and customers nationwide.

Millennial and Gen Z consumers buy the most new and used cars in the U.S. Upstart Auto Retail helps Honda dealers deliver the fast, transparent and convenient auto-buying experience that most consumers now expect. From build and pricing to F&I and signatures, Upstart Auto Retail’s easily integrated workflow gives Honda customers a consistent omnichannel purchase journey that serves them when, where and how they want to communicate.

“Today’s customers do much of the car buying process online before going to the dealership, so Upstart Auto Retail gives them an intuitive mobile and web experience and seamless transitions to the showroom,” said Michia Rohrssen, GM of Upstart Auto Retail . “Honda has always had some of the most loyal customers, and our digital retail platform will enable Honda dealers to deliver a best-in-class buying experience and drive sales.”

Honda offers a full range of clean, safe, fun and connected vehicles sold through more than 1,000 independent Honda dealers in the United States. Upstart Auto Retail supports Honda’s commitment to helping Honda retailers improve customer relationships and enrich the overall customer experience, while increasing sales and profitability.

“What I like most about Upstart Auto Retail is that it combines a high-quality digital retail tool with an in-store app that streamlines the process for both customers and sales, making it a game changer,” said Scott Thomas, General Manager of Buckeye Honda. “It’s a customer experience tool, a retention tool, and a profit generator all wrapped in one.”

With today’s news, Upstart Auto Retail, the fastest growing digital retail software for dealers (Automotive Market Data, Q2 2022), adds Honda to its growing list of OEM certifications, including Kia, Lexus, Mitsubishi, Subaru of America, Toyota and Volkswagen.

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