Honda Cars India said on Saturday that domestic wholesalers grew 29% to 8,714 units in September, from 7,769 units in August, when domestic sales fell 30%. The company reported that compared to the same month last year, exports totaled 2,333 units. In September 2021, the Japanese automaker delivered 6,765 cars to dealers.
“Celebratory demand was strong and continues to show good momentum. On the supply side, we were able to increase our factory output compared to last month, which is also positive for the festive sale in terms of better availability of Honda cars during Navratra’s , Dussehra and Diwali period,” said Yuichi Murata, director of Honda Cars India (Marketing and Sales) in a statement.
“The company’s volume models, City and Amaze, continue to nurture customer trust and drive strong sales,” he added.
Honda Cars India Ltd. (HCIL) debuted its new marketing campaign, “A Honda Goes Beyond” on Thursday. The new marketing campaign highlights Honda’s commitment to providing vehicles with advanced technology to appeal to brand enthusiasts and a wider range of customers. A wide variety of digital and social media platforms have featured the campaign.
Speaking about the brand promise and the new campaign, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said: “Honda’s journey in India has been nothing short of spectacular and the credit goes to our customers who have put their trust in Honda’s premium vehicles over the past few years. 25 years. Our commitment has always been to put the customer at the center of our products and services. The current campaign is a celebration of the bond our customers share with us and we promise to go further in everything we do.”
Honda Cars India Ltd. (HCIL), one of the largest luxury vehicle manufacturers in India, was established in December 1995. HCIL’s headquarters are located in Greater Noida, Uttar Pradesh, and its state-of-the-art manufacturing plant is located in Tapukara, Alwar District, Rajasthan. . Honda Jazz, Honda Amaze, Honda WR-V and Honda City are among the company’s offerings. The company has a broad and effective sales and distribution network. Honda’s business function In addition to the new car range, Honda Auto Terrace offers a complete destination for the purchase and sale of used cars.
(With input from agencies)
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