Dentsu Creative India has rolled out a new campaign for Honda Cars India. The campaign, titled ‘A Honda Goes Beyond’, aims to connect with brand enthusiasts and a new generation of customers. The current campaign is a celebration of the bond customers share with Honda and the company pledges to continue in everything they do, said Takuya Tsumura, president and chief executive officer (CEO), Honda Cars India Ltd. “Honda’s journey in India has been nothing short of spectacular and the credit goes to our customers who have placed their trust in Honda’s premium vehicles for the past 25 years. It has always been our aim to put the customer at the center of our products and services.”
The campaign, A Honda Goes Beyond, underlines the brand’s philosophy of ‘durability, quality and reliability’. According to the company, the goal was to develop a communication that celebrates the bond customers have with Honda. In addition, the film also highlights the brand’s range of innovative and futuristic technological products, making the driving experience not only safe, but also exciting and superior.
“Honda’s promise to its customers is to go the extra mile to ensure that every Honda journey is a joy and pleasure for them; and this goes far beyond just the driving, the technology and the cars. It’s a commitment to every side of the ownership experience. Honda strives to meet all expectations, make the customer happy with every touchpoint during their relationship, and therefore ‘A Honda Goes Beyond’,” said Ujjwal Anand, executive vice president of Dentsu Creative India.
For Auryndom Bose, group executive creative director, Dentsu Creative India, Honda has always stood for engineering that stays true to the experience of the product. “While the category codes of automotive advertising are filled with mostly rational images, this new brand campaign for Honda is our way of going beyond convention and creating an emotionally evocative communication that speaks to the heart and influences brand awareness.”
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