Honda Cars India launches its new brand campaign ‘A Honda Goes Beyond’

Honda Cars India Ltd. (HCIL), India’s leading premium vehicle manufacturer, today launched its new brand campaign ‘A Honda Goes Beyond’. The new campaign aims to engage with brand enthusiasts and a new generation of customers by demonstrating Honda values ​​for offering innovative and futuristic technology products.

Every Honda car is designed with a superior customer experience at its core to help people improve their lives now and in the future. Honda demonstrates its forever determination to meet and exceed customer expectations, thus fulfilling the brand promise of ‘A Honda Goes Beyond’.

Speaking about the brand promise and the new campaign, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said: “Honda’s journey in India has been nothing short of spectacular and the credit goes to our customers who have put their trust in Honda’s premium vehicles over the past few years. 25 years.

It has always been our aim to put the customer at the center of our products and services. The current campaign is a celebration of the bond our customers share with us, and we promise to go further in everything we do.

The concept of the campaign is deeply rooted in customer insight. Honda understands that before they buy a car, people go through the loop of exploration and evaluation. They are inundated with anticipation, reviews, comparisons, recommendations. The exploration is not only about buying but also about service, ownership and maintenance. They have a lot of expectations from the brands.

That’s where Honda promises to go the extra mile to ensure that every Honda journey is a joy and delight for its customers. And this goes much further than just the driving, the technology and the cars. It’s a commitment to every side of the ownership experience.

Honda meets all expectations and delights the customer at every touchpoint during their relationship and that is why A Honda goes above and beyond.

The campaign will be shown on a wide range of digital and social platforms with a wide reach and high affinity.

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