The Trinamool Congress has taken a leaf from a global script where fashion has long been used as a political statement, and has designed a T-shirt for party employees to show off and attack his opponent – BJP leader and interior minister Amit Shah.
The T-shirt with a cartoon of Mr Shah’s face and the inscription “India’s Biggest Pappu” is available in white, black and yellow.
The BJP had coined Congressman Rahul Gandhi with the nickname “Pappu”, which Mamata Banerjee’s Trinamool Congress is now using to make fun of Mr Shah.
The Trinamool Congress would like to make the most of this T-shirt campaign during Durga Puja in the first week of October when a large number of people visit pandals in West Bengal.
“Mocking is the most powerful form of communication. It started with our National Secretary General Abhishek Banerjee’s comment and it became a social media trend. Then it came on T-shirts,” Trinamool Congress MP Derek O’Brien told PTI .
Speaking to reporters on Sept. 2, after being questioned for more than seven hours by the Enforcement Directorate in connection with a coal smuggling case, Abhishek Banerjee had described Mr Shah as “India’s greatest Pappu”.
The same day, Mr Banerjee’s cousins Akash Banerjee and Aditi Gayen posted photos on social media wearing T-shirts featuring a cartoon of Mr Shah and the slogan “Pappu”.
Trinamool Congress sources said Banerjee is mentoring young party employees in new designs of the clothing sold at a “nominal price” of Rs 300 each.
“Initially, the T-shirts were available online. Now you can get them in wholesale markets,” says O’Brien.
You can’t give someone a title just because you feel like it. The person must really deserve it!
Hear the many reasons why this gentleman truly earned the title #IndiasBiggestPappuAmitShah
VIDEO 👇 pic.twitter.com/vGHsyAjR5Z
— Derek O’Brien | Derek O’Brien (@derekobrienmp) September 5, 2022
Three to four designs are available and more are coming to market for Durga Puja, said the MP, who tweeted photos and a video of such a white T-shirt near the parliament building.
“College students and young party aficionados as young as 25 make those t-shirts. They don’t want to be named. But the designs are, I’d say, stunning,” O’Brien said.
He also wore the t-shirt on a flight from Kolkata to Delhi.
Several Trinamool Congress supporters have tweeted photos of them wearing the T-shirt mocking Mr Shah.
“Congress should like this campaign. The BJP used this term to mock their leader. Now the BJP is getting their own medicine back,” O’Brien said.
BJP leader Rahul Sinha said this “personal attack” would be a flop.
“The TMC (Trinamool Congress) has no problem fighting the BJP. That’s why they target people personally. It shows that the party is on the way to the end,” Mr Sinha said.