Cartoon Forum: Europe’s largest showcase for animation and TV series

Every September, Toulouse, in the south of France, welcomes the return of the Cartoon Forum. It is the largest European event for the animation sector and TV series in particular. During 3 days, producers have the opportunity to pitch their project in front of 1000 broadcasters, investors and other potential partners from 40 countries.

Animation has now become a mature business

Annick Maes is Cartoon General Manager at Cartoon, a non-profit organization that produced the Cartoon Forum and describes how animation has evolved from culture to industry.

“Animation industry in general is no longer just culture, it’s really industry, it’s really economic point of view, many people work in animation (sector). Nowadays people don’t realize all kinds of animation that they use in their daily life and What’s also very important is that animation isn’t just for kids.”

Firsts “Las Primeras”, Paloma Mora & Bambú Orellana

This year’s guest of honor is Spain, where animation is booming. With many European or South American co-productions such as FirstsLas Primeras, about exceptional women who were the first in their field. María Peña is the CEO of ICEX Spain Trade and Investment and she speaks about the importance of co-productions.

“It is worth noting in Cartoon Forum the importance our industry attaches to co-production. Spain has more than 30 international co-production treaties with different countries and about 70 percent of the titles currently produced in Spain; about 50 titles, during 2022; 70 percent are Spanish co-productions.”

Magical Mission in Mexico” Patricia Mortagne & Hefang Wei (Kazak Productions)

Each project is presented or pitched by the film team. Three full days are spent on pitches and allow all the different producers of the sector to meet. Magic Mission in Mexico is a co-production between France, Belgium and Luxembourg and the pilot has already been sold in 17 countries. The goal of the producers is to fund a 10-episode run.

My Superhero Husband”, Alex Tagali & Mikaela K. Deligianni (Funny Tales / The Alphabet Initiative Agency)

One of the most original projects of this Cartoon Forum is the My Superhero Husband series, awarded by Disney at the Annecy Festival, which humorously subverts the codes of the superhero and the genre. Glen Beaudin, is the co-producer and describes the international collaboration in the production.

“We’re based in Berlin, she’s Austrian, I’m American and they’re Greek, but it’s a global effort to represent Queer identity in animation and, even here, on some sort of business side, we, as far as we know , they are only LGBTQI represented animation project”

Another critically acclaimed project is The Tern, which was made in France and rivals what the Americans or Japanese have been able to achieve in terms of animation.

Since its inception in 1990, the Cartoon Forum has helped provide a platform for 922 series to find financing, accounting for a total budget of EUR 3.95 billion.

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