Aaron Donald ends Kanye West’s Donda Sports after anti-Semitic comments

Los Angeles Rams All-Pro defensive tackle Aaron Donald has ended his marketing deal with Kanye West’s Donda Sports, Donald announced Tuesday. The decision comes after West made several recent anti-Semitic comments that led to the rapper being dropped by several major companies.

Donald announced in May that he had joined Donda Sports, which West founded and named after his late mother. Donda Sports only represented Donald in his marketing deals.

The full statement from Donald and his wife Erica is below:

“Our family has made the decision to part ways with Donda Sports. The recent comments and expressions of hatred and anti-Semitism are the exact opposite of how we choose to live our lives and raise our children. We find them irresponsible and go against everything we believe in as a family.

“As parents and members of society, we felt a responsibility to send a clear message that hateful words and actions have consequences and that we as humans need to do better. We don’t feel that our beliefs, voices and actions hearing anywhere near a room that misrepresents and oppresses people of any background, ethnicity, or race.

“We have had the pleasure of working with many incredible people and hope to continue to use our platform to help and support other families, children and communities through positive outreach.”

Jaylen Brown, the Boston Celtics guard, also announced on Tuesday that he was ending his partnership with Donda Sports.

Donald was the only known active NFL player to sign with Donda. Free-agent wide receiver Antonio Brown was named president of Donda Sports in February.

The 24-time Grammy-award winning rapper wrote on Twitter earlier this month that he was “going to die” [sic] con 3″ on Jewish people. He has worn “White Lives Matter” shirts and has previously said slavery was a choice.

On Tuesday, Adidas dropped West over his comments. The brand has been working with West since 2016, and the dissolution of the partnership could cost the brand up to $246 million, according to the company.

“Adidas will not tolerate anti-Semitism or any other form of hate speech,” the company said in a statement on Tuesday. “Your recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company values ​​of diversity and inclusion, mutual respect and fairness.”

Donald told the podcast “I Am Athlete” in May that the partnership with West and Donda Sports was “a great opportunity to open a lot of different doors”.

“It was an opportunity for us, me and [my wife], and it made sense,” Donald told the podcast. “When I heard the whole spectrum of what they were going to bring, the whole family atmosphere they got in Donda Sports. Not only me, but my wife is part of that. For me it was a no-brainer.”

In an interview with Piers Morgan last week, West Donald mentioned Donald’s name in a rambunctious defense of his anti-Semitic comments and what it took to apologize.

“When I sit down with the people who write the contracts for the NBA, and for the NFL, and for professional music and for acting contracts,” West said. “We’ve got to get to the top lawyers, the top executives, the stadium owners, the football team owners, and the record label owners, and we’re going to put them all in one room. And we’re gonna go every… get to the top 10 in each of these categories. Let’s read Michael B. Jordan’s contract. Let’s read Aaron Donald’s contract…”

Morgan cut West off at that point and the two yelled back and forth. West asked to complete what he called “a brilliant idea.” He went on to say that he wanted to compare and contrast the top contracts in the NFL, NBA and music industries on a live platform with a high-level legal team.

“When that moment is over,” West concluded, “I’ll say I’m sorry.”

Leave a Comment